Free Scorecard · For Life Insurance & Annuity Advisors

Is your offer actually pulling clients — or quietly costing you them? This free scorecard grades your LinkedIn offer across clarity, authority, and conversion, and shows you exactly what to fix first.

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The LinkedIn Offer Scorecard cover

It’s Not a Visibility Problem. It’s an Offer Problem.

Twelve yes-or-no questions across three sections. Answer them honestly and you will know, in about five minutes, whether your profile is built to convert or built to be ignored.

1

Clarity & Precision

Can a stranger tell who you help, and how, in seconds? Four questions covering the 3-second test and the 10-second pitch.

2

Authority & Differentiation

Is your positioning yours, or could 200 advisors copy it? Four questions on naming your process and showing proof specific to your niche.

3

Conversion & Friction

Is there a real reason to act now, and one clear next step? Four questions on the cost of inaction and how easy you are to work with.

Your Score and Verdict

Tally your honest YES answers out of 12 and see exactly where you stand.

Below Nine Is a Structure Gap

Score under 9 and the problem is not effort. It is how the offer itself is built.

Nine to Twelve Converts

Your positioning is built to attract premium conversations.

Find Out Where Your Offer Actually Stands.

Grab the free scorecard and grade your profile in the next five minutes.